Programmatic SEO

15 notes on programmatic seo from shipping AI products, newest first.

Blog / Programmatic SEO

Programmatic SEO AI agent fetches: what Grok reads from your pages

Learn what Grok's chat fetcher reads from programmatic pages, which template blocks to server-render, how to test it, and how WAF rules can block it.

Maciej Wiatr

8 min read

Programmatic SEO AI agent rules: letting Grok crawl safely

Which Grok user-agent tokens to name in robots.txt, how to open entity pages but keep facets closed, and how to rate-limit agents without hurting Googlebot.

Maciej Wiatr

7 min read

How to do programmatic SEO on a new domain: a 30-day plan

A 30-day programmatic SEO plan for a brand-new site: Grok for research, real volume checks, verified data, small launch batches and a day-30 indexation review.

Maciej Wiatr

7 min read

Programmatic SEO with AI: using the Grok API as a pipeline worker

How to use the Grok API for programmatic SEO: cleaning rows, schema-checked JSON fields, QA and dedup checks, and real costs for building 10,000 pages.

Maciej Wiatr

8 min read

Programmatic SEO AI agent for tracking Grok citations

Where Grok's citations come from, how to tell Grok fetches from referrals in your logs, and how to sample citations across thousands of templated pages.

Maciej Wiatr

7 min read

Is programmatic SEO dead? What Google's 2026 updates removed

Google's 2026 updates removed thin templated pages. Learn what the spam policy prohibits, which programmatic pages still rank, and how to diagnose a drop.

Maciej Wiatr

8 min read

Programmatic SEO and AI agents: is Grok Bot hitting your pages?

Tell Grok's undeclared fetchers apart from the Grok Bot browser agent in your logs, then decide which programmatic templates to allow, rate-limit or block.

Maciej Wiatr

7 min read

Programmatic SEO deindexing recovery: prune, merge or rebuild

How to diagnose crawled-but-not-indexed programmatic pages by template, decide what to prune, merge or improve, and measure recovery per template.

Maciej Wiatr

7 min read

Programmatic SEO in Next.js: ISR, 404s and sitemaps at scale

How to build 50,000+ programmatic pages in Next.js 15 and 16: what to prerender, ISR for the long tail, real 404 status codes, and sharded sitemaps Google trusts.

Maciej Wiatr

9 min read

Programmatic SEO results: benchmarks from real case studies

Real programmatic SEO results from public case studies: indexation rates, click timelines, and how to measure each template in Search Console.

Maciej Wiatr

8 min read

Programmatic SEO for SaaS: which page templates to build first

A ranking of integration, comparison, alternatives and use-case pages by intent and unique data, with Zapier's results and when to write pages by hand.

Maciej Wiatr

8 min read

Programmatic SEO template: shared blocks vs unique page data

Learn how to split a programmatic SEO template into shared and per-page blocks, measure uniqueness, and gate thin pages before they reach Google's index.

Maciej Wiatr

8 min read

Programmatic SEO tools by stage, page count and price

Programmatic SEO tools sorted by build stage and page count, with 2026 prices, Webflow and Airtable limits, QA checks, and when to switch to Next.js.

Maciej Wiatr

8 min read

What is programmatic SEO? How it works, with real examples

Learn what programmatic SEO is, how the pipeline works step by step, what Wise, Zapier and Tripadvisor publish, and when you should not build it.

Maciej Wiatr

7 min read

Zapier programmatic SEO: a teardown of its integration page links

A teardown of how Zapier links its 150,000 integration pages, what a smaller site can copy, and a hub-to-pair link plan you can build yourself.

Maciej Wiatr

7 min read